Here is a little bit of background about myself: I am phone repair store owner and also a Yelp business owner for two years. (Here is my Yelp page: https://www.yelp.com/biz/first-technology-iphone-repair-new-york-5) What does it feel like to be a Yelp business owner? It is a complex question.
- ) HAPPY
Whenever I get a Yelp quote even it is 3 am, I am happy. Because that means somebody saw my page and interested. They may be won’t come to fix their phone today but at least they know the exit of mine.
When I get a 5 star review, it feels so good. I remember when I got my first review which is also a 5 star review, I was exciting for a whole week!
I also love 4 star reviews. Those people who write you a 4 star review, they like you and most of the time they told you which part you need to improve. I really learned a lot information and adjusted my business strategy through those 4 star reviews.
- ( SAD
Business owners hate Yelp. I am sure I am not the only one. Just look at Yelp’s rate in Apple App Store.
The Yelp Filter is the most frustrating part. We worked so hard to get a good review then those reviews are stuck down in a “not recommended” section.
Yelp’s sales team is aggressive. Sometimes too aggressive. They can drive busy business owners crazy by calling weekly to inquire about advertising on the platform. I even got those calls after I advertised.
Sometimes, I got confused by quotes.
- Quotes do NOT relative to my business at all. “Do you have cheeseburgers?”
- Quotes about things we don’t do. “Do you fix computers?”, “Do you fix Apple Watch?”I got so many of those two questions, that I am even thinking about start to fix them.
- Quotes in other languages is so confused, and Google translate makes it even more confused.
- Quotes with no detail at all. Believe it or not, I got that a lot.
“How much to fix my phone?”
“Which phone do you have?”
“Which iPhone do you have?”
“What is wrong with your phone?”
I got more than one review for other business. Something like: “I fixed my TV here…”. We do not fix TV, you know that Yelp! Even though it is a 5 star review, I report it to Yelp to remove it because I don’t want to confused my further customers.
I start using Yelp as customer and leaving honest reviews, I start to see the little things that make a big difference from a consumer experience perspective.
Also, Yelp helps me understand that I can’t be all things to all people.
Nothing comes in life is easy including be a Yelp business owner.